With the changing consumption habits and gastronomic culture, it has already become commonplace to cook on a campfire or a grill.

•                    The majority of the public enjoys grilled dishes in a company of friends, because this get-together, the cooking process and the eating together become the focal point of the gatherings
•                    It is no longer news that grilling has become a trend and a kind of cult spreading widely on social networks as well.
•                    The largest meat/poultry producers/brands have long been involved in this summer entertainment grilling market with their marinated products, however...
•                    To date, no GRILL fish product flavour line has been introduced to consumers as an alternative to meat and poultry in this category.
•                    People are looking for new culinary discoveries, in addition to discovering the trend of fish grilling coming from foreign countries, where grilled fish is perceived as a delicacy, a food healthy and less burdensome for the body...

Taking all these factors into account, the most famous and popular fish product brand ZIGMAS, along with its partner –ŽUVĖJA brand, presents the GRILL product line, to become a discovery for grillers this summer and a successful news in this market segment. Products for consumers will be identified as a two-brand project: The product line to be presented by ZIGMAS and ŽUVĖJA will consist of 2 different fish, 4 flavours GRILL fish products. The products in this GRILL product line will be produced with different VET numbers in different factories and will be supplied by the two named companies separately.